WORK WITH JUSTIN

The Business Test

A reusable demand-validation scorecard for deciding whether a software idea deserves a paid pilot, more research, or a stop decision.

75–100 · PursueScope and sell a pilot.

60–74 · Validate moreClose the evidence gaps.

0–59 · Do not build yetKeep discovering or change direction.

1. Opportunity

Define the product hypothesis and a specific customer.

Software idea / working title

Specific target customer or market

What costly or frustrating problem does this solve?

Current validation stage

2. Problem evidence

Use observed behaviour and documented examples—not compliments.

How many target-user interviews have you completed?

How many interviewees described this problem without being led?

Strongest evidence collected

How often does the problem occur for a typical customer?

How severe is the problem?

Can the impact be measured?

How well does the current workaround perform?

3. Commercial proof

A real commitment is stronger than stated interest.

Buyer ownership

Budget evidence

Strongest customer commitment

Access to target buyers

4. Execution fit

Check whether this market and pilot are practical for you.

Why would customers switch or adopt?

Can a useful pilot be delivered quickly?

Customer timeline

Evidence notes, quotes, objections, or links

Complete this after real customer conversations. Do not enter passwords, credentials, personal health information, or confidential customer documents.